Encompass Marketing is a unique and multi-faceted consulting and training company with 10 years of experience in the dermatology and aesthetic marketplace.
Unlike most consulting companies, Encompass Marketing actually owns and operates a successful multimillion dollar, full-service Cosmetic, Surgical and General Dermatology Clinic. Our expertise comes not only from past experience, but experience that is current and ongoing.
Our expertise will save you money.
It is important to be realistic and conservative with your plans. The beauty of working with Encompass Marketing is that we know what works and what doesn't. The amount of money that you spend on untested ideas would pay for our proven experience. In other words:
We've made the mistakes for you, so you don't have to.
The aesthetic market is growing at an amazing rate, and so is the competition. Let us show you how to stand out and get a great return on your investment from our proven experience.
We can provide a handbook that will outline policies for administration, standards of conduct, schedule policy, time off/ leaves of absence, benefits, compensation and management policy. We try to tailor the manual to the jurisdiction where you practice, with attention to local and state laws. We have developed employee manuals to cover a variety of situations and practice structures.
Employee manuals act as the framework in which your employees can conduct themselves along with the mechanisms or documentation necessary to follow-up on discipline or termination of employment situations. We may also recommend relatively inexpensive employment discrimination liability insurance as a safeguard, especially where supervision is sometimes not possible or where employees take unilateral actions that pose exposure to state and federal discrimination laws.
We will help you first determine an expected return on investment for each product you are marketing. It is only then that we can know how much you can afford to spend, and how much return on this investment you need to achieve.
We have over 30 years of advertising experience and can help with making educated choices in your overall marketing plan.
Getting your staff well-trained is key to getting your best ROI for your purchase. For instance, our proven methods of selling during consultations will maximize the revenue you earn from your clients. Setting realistic expectations for the results of your services is extremely important and creates loyal clients.
We will teach you how to not oversell, but to educate properly so your clients understand why a specific treatment works and what the outcome should be.
Email us with inquiries at dcl[at]encompassnow.com